The Financial Times publishes a series of inserts into its newspapers, on the Business of Sport. Fortunately these are availible online. Click on the links below for a chosen sample relating to your sport sociology subjects:
1. The impact of Formula 1 on Car manufacturers
http://www.ft.com/cms/s/0/da10e9b0-73dc-11dd-8a66-0000779fd18c,dwp_uuid=1d7d1f1a-2041-11dd-80b4-000077b07658.html
2. Golf: trying to attract families and children to the game
http://www.ft.com/cms/s/0/edf4ce76-4f54-11dd-b050-000077b07658,dwp_uuid=83d1978a-360f-11dd-8bb8-0000779fd2ac.html
There are other articles availible on bussiness and societal aspsct of tennis, soccer, The America's Cup, and the Beijing Olympics...
Enjoy
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